The TOM Diagram Explanation:

I partner with founder-led businesses doing £1M–£50M+ in revenue who want to scale with intention. You need to be past product-market fit, profitable (or close), and hungry for a serious exit or transformation. I don’t do vanity projects.

There are three main ways to work with me:

• Fit Test - £250 for 30 mins (refunded if we proceed).

• 1-Hour Deep Dive - £1,500 flat. One hour, high-impact.

• Fractional CEO / 90-Day Sprint - £20K/month or £75–£100K/quarter. Typically a hybrid model (Fee + Equity) with clear deliverables and defined outcomes.

It’s my elemental approach to diagnosing and scaling businesses:

• Earth (Foundations): Brand, strategy, team, core operations.

• Wind (Revenue): Acquisition, sales funnels, expansion.

• Fire (Efficiency): Burn rate, margin structure, automation.

• Water (Sustainability): Resource allocation, resilience, future-proofing.



Every engagement I take on uses this structure - whether you’re a D2C brand, service business, or something niche. It keeps things simple, smart, and effective.

Rarely. Only in supernormal situations with massive upside potential, where I truly believe in the founder and business. Otherwise, I prefer a hybrid of fee + equity, so we’re both invested and moving fast.

TOM = Target Operating Model. It’s a visual of how your business should actually run - from people to processes to profit levers. I’ll build or rewire your TOM during most engagements, especially in the first 30 days of any Sprint or Fractional role.

I keep my client base lean. No more than 2–3 businesses at a time, so you get the attention and speed you’re paying for. I’m not here to sell time - I’m here to create leverage.

Yes. I do select keynote talks and panels around entrepreneurship, sustainable business, and founder psychology. You can book via this link or reach out for custom sessions.