Operator · Advisor · Builder

Built things.
Broken things.
Still here.

I work with early-stage founders and businesses who need someone who’s actually been through it — not another consultant with a framework.

James Higgins at Battersea Power Station

Banking to Bali. Five businesses. Two near misses. One hell of a pivot.

I started in banking, left to build, and never looked back. I’ve founded and operated five businesses across consumer and digital — the kind of experience that can’t be summarised on a slide deck.

Along the way: a relocation to Bali, a child, a divorce, two serious health scares. I came out the other side with more clarity, more discipline, and zero tolerance for waffle.

I’m not a coach. I’m not a consultant with a 12-step framework. I’m an operator who has sat in the seat, made the hard calls, and built real things — who now picks his spots to go again with the right people.

If you’re building something serious and need a thinking partner who’s been through the fire, let’s talk.

5+
Businesses built & operated
15+
Years as a founder
Lessons learned the hard way
How I work
01

Early Stage Capital & Access

I work with founders who are raising their first serious round. Whether it’s sourcing the right investors, sharpening the pitch, or making introductions — I’ve been on both sides of the table.

Fundraising Introductions Strategy
02

Sweat Equity & Co-Venture

If I believe in what you’re building, I’ll work for equity. I’m not looking for a retainer — I’m looking for the right thing to go again on. Skin in the game, on both sides.

Equity Operator Long-term
03

Ad Hoc Advisory

Sometimes you just need a sharp pair of eyes on the problem. I work with existing businesses that need a reset — operations, positioning, team dynamics, or a ruthlessly honest outside view.

Operations Positioning Clarity
Get in touch

Have something worth building?

I don’t take every conversation. But if you’ve got something serious and think there’s a fit, reach out. I’ll always reply personally.

james@moongreens.com Connect on LinkedIn

Based in Bali  ·  Available globally